Fraction embeds proven GTM operators into growing Aussie startups, at the moment they need it most.
Fraction started with a simple observation. Early-stage founders needed senior GTM help long before they could justify a senior salary, and the advisory firms circling them charged fees that made the problem worse, not better.
We built Fraction to close that gap. Real GTM operators, embedded inside the business, working at the pace and cost a growing company can actually carry.
Working with us feels like adding to your own team, not hiring an outside firm. We've worked alongside 10+ businesses, including Komo and FNDRY, and we're building relationships with capital partners across Australia to get the right GTM people in front of the right founders.
Get to where you're going faster, with fewer expensive mistakes along the way.
How the commitment compares
You choose the cadence that fits the business, not the other way around. No service fees, no equity, no lock-in contracts, just the cost of the operator's time.
You get a bench-vetted operator at a transparent day rate, with Fraction handling everything on the operational side. Specifically:
A glimpse of the range on our bench, revenue, operations, people, partnerships and more. Every engagement starts with a diagnosis of the business, then a match against the operator who fits.
Grew a regional function from $500k to $25M in four years, standing up local infrastructure and enterprise-grade compliance along the way.
Led a major APAC market entry to over 50% of new business in year one, then scaled a venture-backed team from 20 to 150+ people.
Built and scaled alliance and co-sell partner motions across APAC from scratch, including GSI and hyperscaler relationships for tech businesses entering new markets.
From pre-seed to Series B. If revenue, marketing or partnerships is missing or slowing you down, we have an operator who has solved that exact problem before.
Talk to us about your businessThe right operator in your corner now saves you 12 months of trial and error. We put people in who have built this before.
We build the revenue, marketing and partnership systems that let you scale with confidence. The kind that hold when headcount doubles.
We diagnose the real GTM bottleneck, bring in the operator who's unblocked it before, and get you moving again.
We can deploy a coordinated team of GTM operators simultaneously. One engagement, one goal, team rate pricing.
We build the go-to-market leadership acquirers and investors expect, and support the permanent hire when ready.
We place an experienced operator into the business quickly so revenue doesn't drop while you find the right permanent hire.
The honest comparison. Including where we go further than a marketplace that hands you a directory and leaves you to figure the rest out.
| What you get | Full-time hire | Consultant | Marketplace | Fraction |
|---|---|---|---|---|
| Senior-level expertise | ✓ | ~ | ✓ | ✓ |
| Embedded inside your team | ✓ | ✗ | ✓ | ✓ |
| Hands-on execution, not advice | ✓ | ✗ | ~ | ✓ |
| We diagnose the gaps first | ✗ | ~ | ✗ | ✓ |
| We guide the match together | ✗ | ✗ | ✗ | ✓ |
| Flexible, adjust as needs change | ✗ | ~ | ✓ | ✓ |
| Affordable at growth stage | ✗ | ~ | ✓ | ✓ |
| Clear path to permanent hire | ✗ | ✗ | ✗ | ✓ |
The Fraction difference: Consultants advise and leave. Marketplaces hand you a directory. A full-time hire takes six months and $200K before you know if it's working. We put in operators who've already done what you need done, embedded in your team, moving from day one.
We diagnose the gap, match you with the right operator, and stay close throughout. Not a placement and goodbye.
Full breakdownDeep-dive into goals, gaps, and the 12-month plan. We find the highest-leverage gap and tell you honestly which function to move first.
We match you with an operator who has solved this exact problem before. Not a directory to scroll. A focused introduction with full context.
Your operator embeds as a real member of the team, on the hours and days that fit your business. They own the function, drive growth, and move fast because they've done it before.
When ready, we define the permanent role, bring the right hire in, and onboard them into a function that already works. Or the operator stays if that's the better call.
Our bench spans every major business function. We'll tell you which one your business needs most.
View all servicesSales playbook, pipeline systems, and forecasting so growth is predictable, not accidental.
Brand positioning, demand generation, and channel strategy that turns spend into measurable growth.
Alliance and co-sell motions, GSI and hyperscaler relationships, built from scratch or scaled up.
The operating rhythm, tooling and revenue systems behind the go-to-market motion, not general ops.
AI stack integration and workflow automation so your team does more without adding headcount.
Cash flow, financial controls, and raise or exit readiness so you make decisions on real numbers.
Talent strategy, org structure, and culture foundations that make great people stay.
Revenue, marketing and partnerships operators deployed together against one goal, team rate pricing.
A free 30-minute call. We'll understand your situation, identify the highest-leverage gap, and tell you honestly if Fraction is the right fit.