Partner with Fraction.
Reach founders who need you.
Fraction places go-to-market operators inside growing Australian startups. When an operator sees a gap, they bring in the right partner to fill it, with the context to make it work.
Are you a fractional operator? Head to our Join the Bench page.
Boost your outcomes
with a Fraction partnership.
Our operators sit inside growing companies every day. Partners get the benefit of that position.
When an operator sees a need your product or service fits, you get an introduction that already has the context: the stage, the stack and the problem to solve.
The operator helps set you up and gets the team using you properly. That means better onboarding, stronger retention and customers who refer others.
Your offer is put in front of the founders and operators we work with, with a dedicated deal for our network. It sits where they look first.
Operator inside.
Partners behind them.
The operator is the first to see what a business is missing. Our partners are how we fill each gap.
A Fraction operator embeds in a growing startup and takes ownership of a go-to-market function.
Working from the inside, they spot gaps early: CRM, sales tooling, payments, payroll, advice, funding.
They recommend one of our partners, with your offer and a warm introduction. The founder gets what they need. You get a qualified customer.
Illustrative example: a Series A company has a messy pipeline and no reliable CRM. Our operator audits the setup, recommends one of our CRM partners, gets it implemented and makes sure the team uses it. The partner gains a properly onboarded customer, not just a sign-up.
The kinds of partners
we work with.
We are selective, and we only recommend what we would use ourselves.
Funding, from investors to angel networks
Raise-ready founders matched to your mandate, introduced by an operator who already knows the business.
Accounting, M&A and corporate finance
Founders who are better prepared and a commercial engine that is credible before they reach your process.
Software founders rely on
Customers set up to get value from you, with an operator inside the business who helps them adopt and use it well. Think CRM, payments, payroll and sales intelligence.
Government agencies and startup programmes
Founders and operators connected directly to the programmes and agencies helping companies grow in Australia.
For capital and advisory partners there are no fees and no commissions. Just warm, qualified introductions when there is a clear alignment.
Get our full support
behind your offer.
We do the work to make sure our operators and customers know when and why to choose you.
We brief our operators on what you do, who it is best for and when to recommend it, so introductions are relevant and well timed.
Agree an offer, discount or perk for the founders and operators we work with, and we make sure they see it.
A direct line to us, so you hear how introductions are going and can update your offer as it changes.
You have questions?
We have answers.
What is the Fraction partner programme?
Fraction places go-to-market operators inside growing Australian startups. Our partners are the software, finance, advisory and ecosystem organisations those operators recommend and introduce when they see a gap in the business.
Who can apply?
Software and platform companies, finance and payments providers, capital and advisory firms, and government or startup programmes that help early-stage and growth-stage companies in Australia.
Does it cost anything to apply?
No. There is no fee to apply. If there is a fit, we agree how we will work together on a short call. Capital and advisory partners pay no fees and no commissions.
How do operators recommend partners?
When an operator sees a need your offer fits, they recommend you to the founder with the context and a warm introduction. We also feature each partner's offer for the founders and operators we work with.
How do I apply?
Fill in the short form below. We review applications and reply within one business day.
Put your offer in front
of our customers.
Tell us what you offer and who it is best for. If there is a fit, our operators will recommend you to the companies they work inside, with your offer in front of them.
- We review your application and reply within one business day
- If there is a fit, we set up a short call to learn about your offer and your ideal customer
- We agree how operators recommend you and what offer founders get
- Capital and advisory partners pay no fees and no commissions
Apply to Partner
We will be in touch within one business day.